US based MAXIM is the best selling men's lifestyle magazine in the world, with over five million copies sold globally every month. Becoming the very first international men’s magazine to foray in the market, MAXIM magazine launched in India in Jan 2006. Its 30th international edition, MAXIM in India is published under an exclusive license agreement with Media Transasia. MAXIM India received a rocking welcome in India, has a print order of 110,000 copies.
In line with its world wide positioning of “Largest selling men’s lifestyle magazine” and “Among the top 10 globally most influential international media brands”, Maxim India launch is historic in many ways.
The magazine has seen unprecedented response from the collective Indian advertising community and reader community. The launch of Maxim was preceded through a notice taken by both the national and international press – Financial Times (London), The Guardian (London), CNN, AOL, Campaign Magazine (UK), Asians in Media (HongKong), etc